Play-caller
- Calls plays: Liam Coen (HC) — confirmed: Coen called plays in 2025 and retains them in 2026; OC Grant Udinski said publicly, "Play-calling won't be a part of my role. I'm looking forward to supporting and helping the team win any way I can" (jaguars.com, 2026 offseason; SI Jaguars coverage, 2026). Udinski returns as OC for year 2 (jaguars.com, "Campanile and Udinski Return," Jan 2026).
- Tenure with team: Year 2 (hired 2025-01-24 — jaguars.com/Wikipedia) · Prior relationship with QB1: Year 2 with Lawrence, who had a career-best 2025 under Coen (4,007 yds / 29 TD / 12 INT / 9 rush TD — nflverse passing.csv, pulled 2026-07-07)
Last 3 play-calling stops (skip non-calling years — at the Rams 2022/2024 McVay called plays; Kentucky 2021/2022 was college):
| Stop (team, yrs) | PROE | Neutral pass% | Sec/play (neutral) | Motion% | PA% | 11 / 12 / 21% | Condensed% | RB tgt share | WR1 TS | Inside-10 pass% |
|---|---|---|---|---|---|---|---|---|---|---|
| JAX 2025 (HC, called plays) | Ranked 6th in PROE (StatRankings/DraftSharks via web search, 2026-07-07; exact value UNVERIFIED) | UNVERIFIED (raw pass rate 60.9% — nflverse pbp_summary, pulled 2026-07-07) | UNVERIFIED (66.2 plays/gm — top-tier volume; nflverse pbp_summary) | 47.1% (FTN via nflverse, computed 2026-07-07) | ~22% of pass plays (151 PA plays / 685 pass plays — FTN + pbp_summary, computed 2026-07-07) | ~55 / 15 / 2 (nflverse participation, computed 2026-07-07) | UNVERIFIED | 14.3% (78 RB tgt / 547 team tgt — nflverse receiving.csv) | 17.4% (Parker Washington, team high; BTJ 16.6% in 14 gms — nflverse receiving.csv) | UNVERIFIED |
| TB 2024 (OC, called plays) | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED (installed "much more pre-snap motion" vs TB's 28th-ranked 42.8% in 2023 — buccaneers.com, 2024) | UNVERIFIED (McVay-tree marriage of wide zone and PA — Bucs Nation, Feb 2024) | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED (Mike Evans) | UNVERIFIED |
| — (no third pro play-calling stop; Kentucky 2021–22 OC = college, weak prior only) | — | — | — | — | — | — | — | — | — | — |
Read: Coen is a McVay-tree caller who runs a high-volume (66.2 plays/gm, 2025), pass-tilted (6th in PROE) offense with neutral-band motion (47.1%) and PA (~22%), but he spreads targets — his 2025 WR1 target share was just 17.4% and his RB target share (14.3%) was low-band, with Lawrence's legs (82 carries, 9 rush TD) eating check-down and red-zone value. Roster adjustment for 2026: same QB, same OL, same top-4 pass-catchers — expect continuity, with the R2 TE pick (Boerkircher) nudging 12-personnel up from 15% and Travis Hunter's offense snaps the swing variable behind the top three WRs. No install drag: year 2 in the same system.
Scheme family
- Run scheme: wide/outside-zone base (McVay tree) with gap/duo mixed — RB fits: Tuten's one-cut burst is the scheme fit; Rodriguez is the downhill/short-yardage hammer for the duo looks; Allen is the passing-down back (Bucs Nation scheme profile, Feb 2024; role reporting via Black and Teal/A to Z Sports, June 2026).
- Pass-game family: Shanahan/McVay tree — outside zone married to PA, neutral-band motion (47.1% in 2025). Implications: YAC and intermediate in-breakers schemed; slot (Washington) gets designed touches; mid aDOT overall with BTJ as the boundary vertical element; but this caller spreads it — no 26%+ target-share alpha in his 2025 sample.
