Play-caller
- Calls plays: Matt LaFleur (HC) — confirmed. LaFleur has called plays since taking over in 2019 and publicly said he is keeping play-calling for 2026 ("no plans to give up playcalling"; ESPN, and packersnews.com 2026-04-07 "start like it's Year 1"). OC Adam Stenavich does not call plays.
- Tenure with team: HC/play-caller since 2019 (8th season) · Prior relationship with QB1: drafted-and-developed — Love's only NFL play-caller.
- Staff churn around him: QB coach Sean Mannion left to be PHI OC; WR coach Ryan Mahaffey followed him; Luke Getsy promoted to QB coach + assistant coach/offense (ESPN coaching-staff story; packers.com 2026-03-19).
Last 3 play-calling stops (same team — LaFleur has called GB's plays since 2019; three most recent seasons shown):
| Stop (team, yrs) | PROE | Neutral pass% | Sec/play (neutral) | Motion% | PA% | 11 / 12 / 21% | Condensed% | RB tgt share | WR1 TS | Inside-10 pass% |
|---|---|---|---|---|---|---|---|---|---|---|
| GB 2025 | negative, rank 25th (value UNVERIFIED) | UNVERIFIED ("only BAL lower since 2024 start" — NBC Sports 6/2026) | 27.5 overall (9th slowest; neutral-only UNVERIFIED) | 44.1% | 24.5% | 54 / 29 / 4% | UNVERIFIED | 17.0% | 18.5% (Doubs) | UNVERIFIED |
| GB 2024 | −4.5% (30th; other models as low as −8.4%) | 47.8% | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED |
| GB 2023 | 10th in PROE (value UNVERIFIED) | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED |
Row sources: 2025 motion/PA/personnel/RB-tgt/WR1-TS computed from data/stats/2025/participation.csv + ftn_charting.csv + receiving.csv (nflverse, pulled 2026-07-07); PROE rank 25th, 27.5 sec/snap, 59.4 plays/gm, 35 dropbacks/gm (29th), dropback EPA 0.27 (2nd), rush EPA −0.07 (21st) from NBC Sports GB fantasy preview (fetched 2026-07-07). 2024: acmepackingcompany.com "Looking back on 2024" + draftsharks 2025 preview (48.8% pass rate, 47.8% neutral, −4.5% PROE, 30th; APC 5/2025 puts PROE at −8.4% on its model). 2023: "10th in PROE in 2023" per the same reporting.
Read: LaFleur is one of the league's most run-tilted callers relative to expectation (25th–30th PROE three straight years) despite an elite pass offense (0.27 dropback EPA, 2nd in 2025 vs −0.07 rush EPA, 21st) — he leaves pass volume on the table, and pace is bottom-third, so total volume is capped. Motion (44%) and PA (24.5%) are moderate, 12 personnel (29%) is high enough to gate WR3 snaps and feed the TEs. He spreads targets — 2025 WR1 target share was just 18.5%, and no LaFleur WR has commanded alpha volume — so the target tree is flat by design; offseason "strip it down" talk hints at more pass-lean, but beat analysis (NBC, 6/2026) calls a massively pass-heavy shift unlikely.
Scheme family
- Run scheme: Wide/outside zone base with gap/duo mixed in (LaFleur Shanahan-tree; unchanged) — RB fits: one-cut zone runners; Jacobs has won in it on volume despite a downhill style (929 yds, 13 TD in 2025).
- Pass-game family: Shanahan/McVay tree — zone run game married to PA and motion (44% motion, 24.5% PA in 2025). Implications: YAC and intermediate in-breakers are the engine (Kraft led ALL receivers at 11.3 YAC/rec pre-injury — NBC 6/2026); slot/YAC profiles (Reed) are schemed touches; mid aDOT overall with Watson as the vertical stressor; flat target distribution rather than a fed alpha.
