Garrett Wilson — WR, NYJ — 2026
Verdict
HOLD at ADP 26.9 (WR13, FFC PPR mocks, 2026-07-07), medium confidence. The market's case is fair and I largely agree with it: a 25-year-old with two straight seasons of elite in-game usage (26.0% TS in 2024; 33.7% TS / 0.845 WOPR when healthy in 2025), fully recovered from a no-surgery knee sprain, getting his first accurate rhythm passer (Geno Smith) — priced at WR13 instead of the WR7–9 he cost pre-injury. But the price already nets out the two opposing forces: elite, sticky personal usage vs. a play-caller (Frank Reich) whose career-long signature is funneling targets to TEs/RBs at WRs' expense, two first-round pass-catchers added, and a 36-year-old QB on a 5.5-win team. My median (~220 PPR) lands almost exactly on recent WR13 finish value — profile and price agree, so no "market is wrong" thesis clears the bar. Take him happily if he slides into round 3+; don't reach.
Bull case
- The stickiest usage profile outside the top tier: 26.0% TS / 0.633 WOPR across a full 2024, then 33.7% TS / 48.5% AYS / 0.845 WOPR / 0.319 TPRR when healthy in 2025, with 95–97% route participation both years — at age 25. Target share is the stickiest stat in football, and both of his last two data points are elite.
- He already showed the floor with the worst possible QB: 16.6 PPR PPG in healthy weeks 1–6 of 2025 (WR5–8 pace) with Justin Fields throwing him the ball. Team pass volume now projects +4 att/g with an accuracy upgrade — volume growth offsets share compression, and the elite-TPRR/low-catch-rate pattern says efficiency comes with the QB.
- The price already ate the discount: WR13 at 26.9 for a player who finished WR9–10 (253.9 PPR) in 2024 and cost a round-plus more last summer. A healthy season at merely his 2024 usage beats this price; the ceiling (first competent play-caller + first rhythm passer of his career) costs nothing extra.
Bear case
- Reich's career says the alpha share compresses: 54.8% career WR target share, TEs ≥20% in 8 of 10 seasons, RBs ≥19.2% in 6 of 10, and only 3 WRs ever sustaining WR1 PPG under him (CBS Sports, 2026). His offense structurally feeds Sadiq and Hall — the exact profile of pass-catcher NYJ just paid for twice.
- The 2025 usage spike was a mirage of a barren room: 33.7% TS came against a target tree of Metchie/Reynolds/Lazard. That room was replaced with two first-rounders (Sadiq R1#16 at TE1, Cooper R1#30 starting in the slot — Wilson's most efficient alignment) plus an extended Breece Hall. Carrying 33.7% forward is exactly the mistake §4 regression priors warn about.
- Environment caps everything: a 36-year-old QB off a league-worst-tying 17-INT season, a 5.5-win team that was 29th in scoring, a shaky OL interior, and a knee that was sprained twice in four months. If Geno craters to Zappe/Klubnik, the team profile's contingency line says Wilson's value is the worst-hit on the roster.
Projection & comps
Bottom-up, PPR (assumed). Team inputs from data/team-profiles/NYJ.md (built 2026-07-07): ~62 plays/g, ~59–60% dropback, ~33 pass att/g (~561 team attempts) vs 2025's 29.1/g — the Fields→Geno swap adds ~13% team pass volume even as Wilson's share compresses.
| Scenario | Games | Team att/g | TS | Targets | Rec (catch%) | Yds (Y/T) | TD | PPR |
|---|---|---|---|---|---|---|---|---|
| Floor (p20) | 13 | 32 | 22.5% | ~94 | 60 (64%) | 650 (6.9) | 4 | 150 |
| Median (p50) | 16 | 33 | 25% | ~132 | 86 (65%) | 965 (7.3) | 6 | 220 |
| Ceiling (p80) | 17 | 33.5 | 27% | ~154 | 102 (66%) | 1,155 (7.5) | 8 | 265 |
- Floor = knee recurrence and/or the Reich funnel fully biting (share to low-20s, Geno decline). Median = alpha role holds but compresses from 2025's barren-room 33.7% to ~25% — between his 2024 share and Reich's WR-funnel history. Ceiling ≈ a healthy repeat of his 2024 usage (153 targets, 251.9 PPR) with slightly better QB efficiency.
- TD anchor: 4 TD on 59 targets in 2025 (6.8%/tgt) is spike-rate on a small sample; 2024 was 7 on 153 (4.6%). Median 6 assumes ~4.5% on 132 targets in a bottom-quartile scoring offense — usage-based, not a carry-forward of the 2025 rate. RZ/end-zone target counts UNVERIFIED (below), so xTD is attempt-share-based.
- Catch-rate note: 61.0% in 2025 / 65.6% in 2024 (NGS) with Fields/Taylor/Rodgers — QB-driven. Geno is a rhythm/accuracy passer; 65% median is conservative.
- Games risk: medium — same right knee sprained twice in 2025 (Week 6, re-sprained on 19-snap Week 10 return; no surgery; full OTA participant per newyorkjets.com 2026-05-29). Before 2025 he'd never missed a game (51/51, 2022–24).
- Median PPG check: 220 / 16 ≈ 13.8 — WR13–16 range; recent WR13 season totals: 240 (2024), 220 (2025) per cached receiving.csv. Price ≈ median.
Comps (similar role/profile seasons): Michael Pittman Jr. 2021 (88-1,082-6 on 129 tgt under Reich in IND — the direct Reich-WR1 comp, ≈ my median) · Jaxon Smith-Njigba 2024 (100-1,130-6 on 137 tgt as Geno's WR1 — median-to-ceiling; confirmed via SI, 2026) · Garrett Wilson 2024 (self-comp, 101-1,104-7, 251.9 PPR — ceiling-side) · Terry McLaurin 2022 (77-1,191-5 amid QB chaos on a bad team — median-side) · T.Y. Hilton 2018 (76-1,270-6 in 14 games under Reich — the efficiency-spike variant).
Usage profile (opportunity core, wr.md §2)
All 2024/2025 numbers: nflverse REG tables pulled 2026-07-07 unless noted. Routes = pass-play on-field proxy from participation.csv (charted dropbacks in his games). 2025 shares computed within his 7 games played (full-season denominators are meaningless for a 7-game season).
| Metric | 2024 (17 gm) | 2025 (7 gm, in-game) | Band (2025) | Read |
|---|---|---|---|---|
| Target share | 26.0% (153/589) | 33.7% (59/175); 34.1% in healthy wks 1–6 | Elite (≥26%) | Two straight elite seasons; 2025 spike partly a barren-WR-room artifact — the room was Metchie/Reynolds/Lazard |
| TPRR | 0.241 (153/634) | 0.319 (59/185) | Elite (≥0.26) | Earning rate jumped, not just share — but 185-route sample |
| Route participation (proxy) | 97.5% (634/650) | 94.9% (185/195) | Elite (≥90%) | Full-time, every-down; snap% 94–100 wks 1–5 |
| Air-yards share | 34.8% | 48.5% (535/1103) | Elite (≥35%) | Owned the entire downfield offense |
| WOPR | 0.633 | 0.845 | Elite (≥0.65) | Clears the MUST-HAVE usage gate — the question is whether 2026's situation lets it persist |
| RZ target share | UNVERIFIED | UNVERIFIED | — | Not derivable from cached tables (no receiver-level RZ split); no reliable web number found 2026-07-07 |
| End-zone targets | UNVERIFIED | UNVERIFIED | — | Same |
| xFP | UNVERIFIED | UNVERIFIED | — | No provider xFP located per source hierarchy. PPG anchors: 14.8 (2024, WR9–10: 253.9 incl. rushing per SI; 251.9 receiving-only per nflverse), 14.2 (2025); 16.6 PPG in healthy wks 1–6 of 2025 |
Efficiency & quality (wr.md §3–6):
- YPRR (proxy): 1.74 (2024) → 2.14 (2025) — good band trending up despite the QB room; external corroboration: 1.92 through six weeks (PFF via web, 2026-07-07).
- First downs/route: 0.095 (2024) / 0.097 (2025) — good band, stable.
- aDOT: 8.9 (2024) / 9.4 (2025) intended (NGS) — squarely in the 8–13 sweet spot; full-tree receiver, not a screen or go-route profile. Depth-band mix and MOF/boundary mix: UNVERIFIED (no Fantasy Points target-location export in
data/raw/). - The §6 buy signal fires: elite TPRR (0.319) + depressed catch rate (61.0%) with Fields/Taylor at QB is the textbook "good WR, bad QB" pattern — efficiency upside arrives with the QB, not a new skill.
- YAC over expected: +0.28/rec (2024) → −0.03/rec (2025, NGS) — neutral; not a YAC-manufactured profile.
- Drop rate: UNVERIFIED for 2025 (not in cached tables; no reliable web figure found).
- Separation: 3.27 (2024) / 3.06 (2025) yds at target (NGS) — wins with routes, no contested-catch dependence to regress.
- Coverage exposure (participation.csv, on-field charted dropbacks): 52.4% man (2024) / 31.2% man (2025). Target-level man/zone production splits: UNVERIFIED. Qualitatively a separator, which is the profile that survives both coverage worlds.
- Alignment: perimeter — Sleeper depth chart RWR1 (2026-07-07); team profile slots him "X/perimeter (moves)". Career YPRR 1.97 slot vs 1.54 wide (PFF via web, 2026-07-07), but rookie R1 Omar Cooper Jr. was named the starting slot after minicamp (SI, June 2026) — the more efficient alignment is now occupied. Exact 2025 slot%: UNVERIFIED.
- Archetype: Alpha X by usage (TS ≥26%, AYS ≥35% both years, full tree) — the archetype that's usually worth its price; here the situation multiplier, not the player, is the discount.
Context (from data/team-profiles/NYJ.md, built 2026-07-07)
- Regime reset, stability: low. New play-caller Frank Reich (confirmed caller, hired 2026-02-04), new QB Geno Smith (trade, 2026-03-10), Glenn calling defense. Year-1 install drag expected.
- The Reich funnel is the core bear input: WRs got just 54.8% of targets across his OC/HC stops; TE target share ≥20% in 8 of 10 seasons; RB share ≥19.2% in 6 of 10; only 3 WRs ever hit 15+ PPR PPG under him, all needing 8.6+ tgt/g (CBS Sports, 2026 — via team profile). CBS explicitly projects Wilson's volume down. Counterweight: Wilson publicly praised the system and Reich says he'll let Wilson freelance to get open (ESPN OTA notebook, June 2026) — soft evidence.
- QB: Geno Smith, age 36, off a 17-INT year in LV — but an accurate rhythm passer who fed JSN a 137-target WR10 season in 2024. Clear passing-volume upgrade over Fields (29.1 → ~33 att/g projected). Contingency: Zappe/Klubnik = tier C; Wilson's treatment is worst-hit if Geno goes down (profile contingency line).
- Target competition: ~115 targets vacated (24%) — but capital was added: TE Kenyon Sadiq (R1#16, named TE1), WR Omar Cooper Jr. (R1#30, named starting slot), plus Breece Hall extended ($15.25M APY) with Reich's RB-target history. Wilson is still the unambiguous No. 1 ($130M extension, "the team's best player" — SI, June 2026), but the vacated-target green flag does *not* fire cleanly.
- O-line / environment: strong tackle bookends, shaky interior (Myers 52.9 PFF) — interior pressure caps the deep game, pushes toward the quick/intermediate tree where Wilson lives. Vegas win total 5.5 → negative script: more pass attempts, fewer TDs. 2025 offense was 29th in scoring — the TD environment is the quietest cap on his ceiling.
Tripwires (re-run on any)
- Any right-knee recurrence or missed camp practices — games risk goes high; verdict likely drops.
- Geno Smith injury/benching signals or Klubnik camp buzz — NYJ pass-catcher ranges widen downward per the team-profile contingency.
- Camp/preseason target distribution showing the Reich funnel materializing (Sadiq/Hall dominating first-read work, Wilson preseason TS < ~22%) — re-run toward FADE.
- ADP drifts past ~36 (WR16–17, round 3/4 turn — where Sleeper/NFFC already price him per draftsharks/SI, July 2026) — re-run toward TARGET; the same profile a round later is positive EV.
- Win total steams to 6.5+ or beat reports of a pass-heavy install — volume input rises; re-check median upward.
Sources
data/stats/2025/+data/stats/2024/: receiving.csv, weekly.csv, ngs_receiving.csv, snap_counts.csv, participation.csv, pbp_summary.csv (nflverse via nflreadpy, pulled 2026-07-07). Route counts / RP / TPRR / YPRR / coverage exposure are pass-play on-field proxies computed from participation.csv (195 charted NYJ dropbacks in his 2025 games; 650 in 2024). 2025 in-game shares computed from weekly.csv team sums, 2026-07-07.data/raw/sleeper/players_2026-07-07.json— age 25 (DOB 2000-07-22), Ohio State, year 5 (years_exp 4), 6'0"/183, depth chart RWR1, injury_status null (2026-07-07).data/adp/adp_ffc_2026-07-07.csv— ADP 26.9, WR13 (ffc-ppr, 2026-07-07); neighbors: Flowers 26.2, Rice 27.1, Higgins 27.8, Collins 23.7.data/team-profiles/NYJ.md(built 2026-07-07) — Reich hire + career funnel numbers (CBS Sports 2026), Geno trade, volume projection (~33 att/g), vacated-target math (~115), Sadiq/Cooper/Hall claims, OL, win total 5.5, contingency lines.- ESPN — Jets OTA notebook: Wilson endorsing Reich, Reich on Wilson's freelancing (June 2026, via WebSearch 2026-07-07). newyorkjets.com — Wilson full OTA participant, minicamp Geno-Wilson chemistry reports (May–June 2026).
- PFN/SI/fantasysixpack (via WebSearch 2026-07-07) — injury timeline: Week 6 sprain (Denver, London), 19-snap Week 10 return, re-sprain, shut down; no surgery.
- SI Fantasy (fetched 2026-07-07) — bull-case article: NFFC WR17 price, JSN-under-Geno comp (100-1,130-6 on 137 tgt), 90-catch floor claim. RotoBaller headline (avoid at price, target competition) — body unfetchable; noted as the market's bear pole.
- PFF player profile via WebSearch (2026-07-07) — career slot YPRR 1.97 vs 1.54 wide; 1.92 YPRR through six weeks of 2025. PlayerProfiler (fetched 2026-07-07) — 14.2 PPG 2025; advanced 2025 tables not populated.
- UNVERIFIED (not in cached tables, not reliably found): RZ target share, end-zone targets, drop rate, exact 2025 slot%, depth-band mix, MOF/boundary mix, target-level man/zone splits, provider xFP.
- Scoring: PPR (assumed) — league-settings.md placeholders unconfirmed; assumed full PPR, 4pt pass TD, no TE premium.
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